{"id":19471,"date":"2024-11-12T07:27:02","date_gmt":"2024-11-12T07:27:02","guid":{"rendered":"https:\/\/reinvantage-dev.eonserver.com\/?p=19471"},"modified":"2024-11-12T07:27:02","modified_gmt":"2024-11-12T07:27:02","slug":"new-mandatory-eu-requirements-for-product-safety-is-your-brand-ready-for-gpsr-compliance","status":"publish","type":"post","link":"https:\/\/reinvantage-dev.eonserver.com\/?p=19471","title":{"rendered":"New mandatory EU requirements for product safety: Is your brand ready for GPSR compliance?"},"content":{"rendered":"\n<p>As the European Union&#8217;s <a rel=\"noreferrer noopener\" href=\"https:\/\/commission.europa.eu\/business-economy-euro\/doing-business-eu\/eu-product-safety-and-labelling\/product-safety\/general-product-safety-regulation_en\" target=\"_blank\">updated General Product Safety Regulation<\/a> (GPSR) prepares to take effect on December 13, 2024, brands selling into the EU face unprecedented compliance requirements. <\/p>\n\n\n\n<p>This sweeping regulation introduces stricter product safety standards, detailed traceability mandates, and new transparency requirements for all consumer goods, including those sold online or imported from outside the EU.\u00a0<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">What the GPSR means for brands and retailers\u00a0<\/h5>\n\n\n\n<p>The GPSR expands upon previous regulations, adapting to challenges posed by online sales, globalised supply chains, and complex product lifecycles. Key requirements include:\u00a0\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>ensuring high safety standards across a product\u2019s lifecycle,&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>maintaining comprehensive records of a product\u2019s origin,&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>setting strict obligations for online marketplaces to prevent the sale of unsafe items.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p>For business sellers, it also mandates the visible listing of critical information, such as the manufacturer\u2019s name and contact details, safety instructions, and product model numbers.&nbsp;<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">How Gepard&#8217;s platform eases compliance with GPSR\u00a0<\/h5>\n\n\n\n<p>For businesses navigating this new regulatory landscape, <a href=\"https:\/\/gepard.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gepard<\/a> Product Content Orchestration Platform offers a powerful solution:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Centralised Product Information Management (PIM). Gepard\u2019s unified data repository helps brands manage and distribute consistent product information, with customisable fields for GPSR-specific data like hazard warnings and safety instructions.\u00a0<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>Automated Compliance Enforcement. The platform guarantees no product goes live without meeting required safety data standards, leveraging automated checks and validation rules to eliminate gaps in compliance information.\u00a0<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>Multi-Channel Consistency. Gepard automates product content distribution across all channels, helping sellers display compliant and up-to-date product information across each marketplace.\u00a0<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li>Rapid Updates for Recalls and Safety Notices. Quick and easy content updates allow brands to efficiently respond to recall notices and other safety updates.\u00a0<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\"><li>Enhanced Consumer Transparency. Detailed, multilingual product information strengthens consumer trust and aligns with the GPSR\u2019s transparency requirements, helping to meet the demand for clear and accessible safety information.\u00a0<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\"><li>Future-Proof Scalability. As brands grow, Gepard\u2019s scalable architecture and real-time updates keep businesses compliant with ongoing GPSR changes.\u00a0<\/li><\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">Take action before the December 13 deadline\u00a0<\/h5>\n\n\n\n<p>With the new GPSR requirements becoming mandatory on December 13, 2024, now is the time for brands to take care of their products to meet the EU&#8217;s safety and transparency standards. <\/p>\n\n\n\n<p>Gepard advanced tools help brands to stay ahead, offering peace of mind through the all-in-one compliance solution.\u00a0<\/p>\n\n\n\n<p>To explore how Gepard\u2019s platform can support your business, you can <a rel=\"noreferrer noopener\" href=\"https:\/\/gepard.io\/\" target=\"_blank\">visit their website<\/a>.\u00a0<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color is-style-wide\"\/>\n\n\n\n<p><em>This content has been produced in collaboration with a partner organisation through our Global Visibility Programme. Our programme helps companies and organisations boost their digital presence and strengthen the thought leadership of their experts. Find out more\u00a0<a href=\"https:\/\/emerging-europe.com\/visibility-programme\/\">here<\/a>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color is-style-wide\"\/>\n","protected":false},"excerpt":{"rendered":"<p>As the European Union&#8217;s updated General Product Safety Regulation (GPSR) prepares to take effect on December 13, 2024, brands selling into the EU face unprecedented compliance<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":19472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5310],"tags":[],"class_list":["post-19471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-our-community"],"_links":{"self":[{"href":"https:\/\/reinvantage-dev.eonserver.com\/index.php?rest_route=\/wp\/v2\/posts\/19471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reinvantage-dev.eonserver.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reinvantage-dev.eonserver.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reinvantage-dev.eonserver.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reinvantage-dev.eonserver.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19471"}],"version-history":[{"count":0,"href":"https:\/\/reinvantage-dev.eonserver.com\/index.php?rest_route=\/wp\/v2\/posts\/19471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reinvantage-dev.eonserver.com\/index.php?rest_route=\/wp\/v2\/media\/19472"}],"wp:attachment":[{"href":"https:\/\/reinvantage-dev.eonserver.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reinvantage-dev.eonserver.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reinvantage-dev.eonserver.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}