SiGMA Europe 2024 closed the year with a bang, and GR8 Tech seized the spotlight, leaving a lasting impression on industry leaders and professionals. <\/p>\n\n\n\n
The event proved pivotal for GR8 Tech, with nearly 300 meetings showcasing robust interest in its offerings. Of these, 15 discussions are already progressing toward long-term agreements, laying the groundwork for expanded partnerships and future business launches. <\/p>\n\n\n\n
The event highlighted the demand for customisable iGaming solutions and GR8 Tech\u2019s impactful presence at the year\u2019s grand finale.\u00a0<\/p>\n\n\n\n
Kiril Nestorovski, Sales Director at GR8 Tech: \u201cWhat\u2019s really grabbed attention in SiGMA Europe is our openness to discuss and be flexible, but what truly surprises people is the quality of our products. I\u2019ve had clients react with phrases like, ‘Can I touch the screen to see if it\u2019s real?’ when they saw our demos. That kind of response speaks volumes about the impact our products have, especially in the sportsbook area.\u201d\u00a0<\/p>\n\n\n\n
At the Trends and Predictions for 2025 panel, GR8 Tech CEO Evgen Belousov and other industry leaders shared insights into esports and sportsbooks\u2019 future, spotlighting AI-driven personalisation, opinion-based betting, and esports as key disruptors.\u00a0<\/p>\n\n\n\n
The panelists drew a fascinating parallel between sportsbooks and streaming platforms. As competition intensifies, operators are now juggling multiple feed suppliers to deliver exclusive, tailored content. Much like streaming services fighting for exclusive rights, sportsbooks are investing in diverse and unique betting experiences to stand out. Diversification is now becoming essential for staying relevant in the market. <\/p>\n\n\n\n
Belousov explored how sportsbooks are evolving from casino add-ons to profitable standalone ventures, redefining their role within the iGaming ecosystem. The panel underscored AI\u2019s transformative impact on player acquisition, gamification, CRM, and risk management\u2014all the areas where GR8 Tech leads the way with practical innovations aimed at increasing operators\u2019 profitability.\u00a0<\/p>\n\n\n\n
Opinion-based betting\u2014wagering on elections or entertainment outcomes\u2014emerged as a rising trend, appealing to younger, tech-savvy players seeking interactive experiences. Esports also increased its role as a game-changer, with younger generations gravitating toward familiar titles like Dota 2<\/em> and Counter-Strike<\/em> over traditional sports.\u00a0<\/p>\n\n\n\n Yevhen Krazhan, CBDO at GR8 Tech: \u201cAs we wrap up 2024, I\u2019m proud to say that GR8 Tech has exceeded expectations, performing at 150 per cent of our initial goals. The demand and interest in our solutions have been overwhelming, and we\u2019re excited to see how the trends of reactivation and investment growth continue into 2025. <\/p>\n\n\n\n “With strong momentum from events like SiGMA and the upcoming ICE, we are poised for another successful year. Our strategic focus remains clear \u2013 leading the charge as a global sportsbook platform. We\u2019re ready for what lies ahead, and we\u2019re confident that 2025 will be another great year for GR8 Tech.\u201d\u00a0<\/p>\n\n\n\n As the year comes to a close, the partnerships forged at SiGMA Europe 2024 have paved the way for GR8 Tech\u2019s next major event: ICE 2025<\/a>. <\/p>\n\n\n\n Building on this year\u2019s success, GR8 Tech will showcase its cutting-edge solutions and push iGaming boundaries, solidifying its industry leadership.<\/p>\n\n\n\n This content has been produced in collaboration with a partner organisation through our Global Visibility Programme. Our programme helps companies and organisations boost their digital presence and strengthen the thought leadership of their experts. Find out more\u00a0here<\/a>.<\/em><\/p>\n\n\n\n SiGMA Europe 2024 closed the year with a bang, and GR8 Tech seized the spotlight, leaving a lasting impression on industry leaders and professionals. The event [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":19508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5310],"tags":[],"class_list":["post-19507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-our-community"],"_links":{"self":[{"href":"https:\/\/reinvantage-dev.eonserver.com\/index.php?rest_route=\/wp\/v2\/posts\/19507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reinvantage-dev.eonserver.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reinvantage-dev.eonserver.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reinvantage-dev.eonserver.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reinvantage-dev.eonserver.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19507"}],"version-history":[{"count":0,"href":"https:\/\/reinvantage-dev.eonserver.com\/index.php?rest_route=\/wp\/v2\/posts\/19507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reinvantage-dev.eonserver.com\/index.php?rest_route=\/wp\/v2\/media\/19508"}],"wp:attachment":[{"href":"https:\/\/reinvantage-dev.eonserver.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reinvantage-dev.eonserver.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reinvantage-dev.eonserver.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Focus for 2025: Driving innovation\u00a0<\/h5>\n\n\n\n
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