AC Milan and Boomerang sign a new regional partnership deal

Italian football giants AC Milan have announced a new partnership with Boomerang, which will see the company become the Official Regional Betting Partner of the Rossoneri in Europe.  

Boomerang, a global company founded in 2021, operates particularly in emerging European countries. The company has rapidly established a strong worldwide presence. Its portfolio features a diverse range of sports betting products, including the flagship brand—Boomerang Sportsbook. The company has demonstrated a commitment to innovation and customer satisfaction, underscored by numerous industry awards.  

This partnership represents a significant milestone for both AC Milan and Boomerang. Both organisations are dedicated to building solid brand credibility and creating an innovative, long-term vision. Boomerang’s rapid growth and dynamic approach align perfectly with AC Milan’s commitment to excellence, strategic global growth, and fan engagement.  

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “We are excited to team up with Boomerang, as this partnership holds great value for our fans. Together, we aim to enhance fan engagement across Europe, offering unique experiences that celebrate our shared passion for sports. By working closely with Boomerang, we look forward to creating memorable moments and strengthening our connection with sports enthusiasts in Europe.”  

This content has been produced in collaboration with a partner organisation through our Global Visibility Programme. Our programme helps companies boost their digital presence and strengthen the thought leadership of their experts. Find out more here.