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Boomerang Partners, as the Official Regional Betting Partner in Europe for AC Milan, enlisted legends of the football club for the event.
Boomerang Partners attracted great attention at SiGMA Europe 2024 with legendary AC Milan players Massimo Ambrosini and Serginho.
The football stars supported the company’s activities on the first day of the event. The AC Milan legends held an autograph and photo session and also personally presented gifts to the winners of the Boomerang raffle—balls with their autographs and the main prize—a trip to an AC Milan home match in the 2024-25 season.
The company engaged with almost 2,000 attendees from around the world, including emerging European countries, with daily giveaways over the three event days. The winner of the first day, who received the main prize—a certificate for a trip to San Siro—was Neno Baichev from Bulgaria.
The affiliate team of Boomerang Partners had a productive conference. They conducted numerous meetings with both new and existing partners. These discussions led to essential agreements which will further strengthen Boomerang’s position in sports affiliate marketing.
In total, the Boomerang stand was visited by several thousand people during the three days of the event. Visitors were attracted not only by star guests but also by special offers for sports betting traffic.
In 2024, Boomerang’s betting segment surged five times. This achievement is due to the success of the company’s strategic partnerships and products.
Boomerang Partners’ flagship product, Boomerang Bet, became AC Milan’s Official Regional Betting Partner in 2024. In August, the company also partnered with Swiss and Juventus forward Alisha Lehmann. These partnerships emphasised the company’s focus on driving sports betting traffic.
Boomerang’s success at SiGMA Europe 2024 was further recognised with an award in the Best Player Engagement category.
SiGMA Europe 2024 was a success for Boomerang Partners. The company reinforced its leadership in sports affiliate marketing. It also reaffirmed its commitment to providing top-tier experiences for both partners and players.
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