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Boomerang Partners, a rapidly growing global brand, operating around the world, including emerging European countries, has been shortlisted for the prestigious Casino Guru Awards in two categories: The Fairest Bonus Policy and The Most Ethical Approach to Marketing.
As stated on the organisers’ website, Casino Guru’s expert panel of judges evaluated several criteria, including transparency and visibility of key bonus information, such as the Bonus Terms and Conditions for The Fairest Bonus Policy.
For The Most Ethical Approach to Marketing, awards judges will consider the style and content of marketing efforts and materials, such as newsletters, social media campaigns, and others, with a clear focus on ethical marketing practices and responsible messaging.
The Fairest Bonus Policy nomination recognises Boomerang Partners’ approach to bonus policy implementation. The brand believes that its key elements are transparency and fairness. It manages a portfolio of more than 15 brands, each operating in strict compliance with the Terms and Conditions.
All bonus rules are designed to be fair. There are no hidden terms and conditions and no complicated requirements for players. Boomerang strives constantly to collect feedback from users and partners to improve its bonus policy.
The inclusion in the shortlist in the category The Most Ethical Approach to Marketing reflects Boomerang Partners’ achievements in the industry, thanks to a well-developed marketing strategy. The brand pays great attention to the quality, style, and content of marketing efforts, materials, and media and social media campaigns.
In 2024, it became the Official Regional Betting Partner of AC Milan in Europe. It also launched the partnership with a Swiss and Juventus footballer, an Instagram (16.7 million followers) and TikTok (11.8 million followers) influencer, Alisha Lehmann.
In 2025, Boomerang received the Silver Button from the YouTube Creator Awards for the two channels with sports content (Boomerang Bet De and Boomerang Sportsbook). Both channels have surpassed 100k subscribers each. Also, the brand won prestigious awards: Rising Star in Sports Betting (Operator) at the SBC Awards 2024, Best Player Engagement at the SiGMA Europe Awards 2024, and Unique Gaming Company of the Year at the IGA 2025.
Boomerang Partners is also listed as a finalist for Voice of the People open user voting. Everyone has time to support the brand and other favourites through the ‘Voice of the People’ category on the Casino Guru Awards website. Users can vote unlimited times, but only one vote per day counts. To promote your favourite, click ‘Vote Now,’ select the brand, enter your details, and confirm your choice. Everyone can do this until the end of April.
In May, the judging panel will meet to select winners. They will be announced on June 6 at the first ever Casino Guru Awards live ceremony at the Hotel Hilton Malta.
This content has been produced in collaboration with a partner organisation through our Global Visibility Programme. Our programme helps companies and organisations boost their digital presence and strengthen the thought leadership of their experts. Find out more here.
