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Boomerang Partners, a rapidly growing global company, concludes 2024 with top achievements. It became a game changer in the iGaming and sports betting industries.
This year, the company achieved significant growth in business indicators, developed its affiliate network, and expanded its products into the global market.
Business growth
In 2024, Boomerang Partners’ betting segment surged 5x, and gambling—2x. These milestones highlight the company’s ability to adapt and thrive in a competitive market.
Development of the affiliate program
Boomerang’s affiliate programme demonstrated a 120 per cent increase in partners. The company has also expanded its geographic footprint and operates globally, including emerging countries in Europe.
The number of sports betting offers surged more than six times.
Product expansion
Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users. The company also broadened its reach.
Strategic partnerships and industry leadership
In 2024, Boomerang forged two key partnerships. The first is collaborating with AC Milan as its Official Regional Betting Partner in Europe. The second—is the partnership with Swiss and Juventus football star Alisha Lehmann. These alliances have made the brand more visible and recognisable in the industry.
The company’s industry leadership was validated by winning three prestigious awards:
- Marketing of the Year at the AffPapa iGaming Awards 2024
- Rising Star in Sports Betting (Operator) at the SBC Awards 2024
- Best Player Engagement at the SiGMA Europe Awards 2024
Boomerang also launched the first annual traffic tournament for affiliates, Golden Boomerang Awards 2024. This global competition set a new standard for recognising and rewarding affiliates.
The tournament is open to affiliate teams from all over the world, including emerging European countries. 252 teams competed, driving around 80,000 players and generating 27,374 FTDs across Boomerang products. 11 were honoured across various categories.
Team growth and dedication
In 2024, the Boomerang team attended more than 20 industry events. A dedicated team has supported the company’s rapid expansion. It currently has 135 professionals in different departments. This underscores Boomerang’s commitment to building a strong, talented workforce.
Vitalii Prokofev, CEO of Boomerang Partners, commented: “This year has been a groundbreaking year for Boomerang Partners. We have set a bar high for ourselves. Looking forward, we continue to create strong partnerships. We are committed to bringing never-before-seen value to our affiliates and players. We are ready for an even more successful 2025.”
Boomerang Partners enters the new year with a clear vision for continued success. It aims to lead the industry in innovative solutions and excellence.
This content has been produced in collaboration with a partner organisation through our Global Visibility Programme. Our programme helps companies and organisations boost their digital presence and strengthen the thought leadership of their experts. Find out more here.
